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As a member of the SFPA team for six years, she has worked on a number of successful statewide campaigns and grassroots/coalition efforts within California, Nevada, Oregon and Washington. She currently manages the firm’s largest automotive client, providing media outreach, dealer relations and public affairs for the Western Region. As a senior member of the firm, she also oversees the company’s human resources, office operations and marketing. Prior to joining the firm, Ms. Babb served as communications director for the Dairy Council of California. At the Dairy Council, she served as spokesperson and was responsible for all statewide communication efforts including earned media, marketing and crisis communication. Prior to the Dairy Council, Ms. Babb was with The Hoyt Company where she served as a project manager overseeing community relations and grassroots efforts on behalf of a number of local government agencies. Ms. Babb began her career in public affairs at a local news station and as an account executive for the Sacramento offices of Stoorza Communications and Goddard Claussen Porter Novelli. Ms. Babb earned a Bachelor of Arts degree in political science from University of California Davis. She is an active member of a local nonprofit, Friends of NICU, and resides in the Sacramento-area with her family. If I weren’t a public affairs professional I’d be a… a country western singer. For now, performing Carrie Underwood on Rock Band will have to suffice. On my first day at SFPA… Cherri accused me of going to a high school Homecoming dance with her boyfriend (which I did). I enjoy working at SFPA because… there is never a dull moment. When leaving the office for lunch, my favorite mid-town Sacramento restaurant to be seen at is… Spataro, nestled behind a warm chicken panini.
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